ASN Sales Associate Handbook

Read this start to finish. It's everything you need — your job, what you sell, how you get paid, and where we're going.

1. Your job

You're a full-cycle Sales Associate — you find your own leads, call them, and close them yourself. 1099 contractor, fully remote, 100% commission.

The day to day:

Research your own leads. This is the core of the job. Use the weekly hotspots in your workstation to know where and what to target, then find real businesses to call. We may also hand you leads or drop some into the pool — but you're a hunter first.
Dial and log. Work your leads in the Dial & log tab: call, log the outcome, move to the next. One at a time.
Close, then keep them. Every client you close pays you a residual every month they stay — so the job doesn't end at the close. Keep clients happy and your income compounds.

Rule 0 — no exceptions, ever

You never sell on the phone call. The phone call books a meeting. That's it.

No prices agreed, no payment taken, no deal closed, no card details, no "so are you in?" — not on the first call, not on any call. The only goal of a phone call is to get a scheduled video meeting — Google Meet, Zoom, or Cal link. You present and you close there, on video, where they can see you and see the screen.

It has to be video, not a phone call back. "Let's just talk it through on the phone tomorrow" is not a meeting. If they won't do video, keep working them until they will, or pass it up — don't sell it over the phone anyway.

Why this is a hard rule: a sale made over the phone turns every call we make into a regulated telephone sale, in every state, with licensing and bonding attached. A call that only books a meeting is a different thing entirely. It also just closes better — nobody buys a $5,000 build from a voice they've never seen. Break this and we part ways.

If you do that — help real business owners win — you grow with us. That's the deal.

2. What you're selling

In one line: ASN makes a business the one that gets found and chosen — by AI (ChatGPT, Gemini, Google AI) and on Google — then builds everything that turns that into booked customers. All in-house.

The three things you sell — lead in this order:

#	What you sell	In plain words	Why they buy it
1	AI Visibility (GEO/AEO) — the flagship	Get named by ChatGPT, Gemini & Google AI, and ranked on Google	Customers ask AI now; if it doesn't name them, they're invisible
2	AI Reputation & Protection	Control and defend what AI says about them	Fast-growing, huge upside, almost nobody else offers it
3	The full stack	Websites, AI receptionist, automation, reviews, content, ads, software	One vendor instead of five — we run it all

The change you're selling — this IS the pitch:

The old way (search)	The new way (AI)
10 blue links — room for everyone	One answer, ~3 names
Be #7 and still get found	Named or invisible — there's no page 2 of an answer

You're not selling software. You're selling the flip from invisible to the answer.

Why ASN wins — your objection-killers:

All-in-one — one trusted vendor, not five subscriptions.
Built in-house — faster, higher quality, and the client owns everything we make.
A real human, always — never a ticket or an overseas call center.
Early where it matters — we get them into AI before competitors even start.
We out-execute — we don't claim the room is empty; we win by delivering.

3. The gap-close — your #1 move

The gap is the whole sale. Everything you sell flows from one idea: show a business the gap between where they show up and where their competitors show up — inside AI and on Google — then close it and prove it. Master this one move and you never have to "sell." You just make the gap real and offer to fix it.

Why the gap exists now — the shift you're actually selling

For twenty years, search handed people ten blue links. There was room for everyone — you could be #7 and still get found. That era is over. People now ask ChatGPT, Gemini, and Google's AI "who's the best [trade] in [town]?" and get back one answer that names two or three businesses. There is no page 2 of an answer. If the AI doesn't say your name, you don't exist to that customer — and they never even know you were an option. Your competitors are getting picked in a room your prospect can't see. That invisible room is the gap. You're not selling software, or SEO, or a website — you're selling the flip from invisible to the answer. Sell the flip, not the features.

The opening — put them in the room

Lead every single conversation here, in their world, not yours:

"When someone asks ChatGPT or Google's AI for the best [their trade] in [their town], it names other companies — not you. That's the gap, and every day it's sending customers who were ready to buy straight to your competitors."

Then stop talking. Let it land. You just described real money they're losing right now and had no idea about — that silence is where the sale starts.

Make it undeniable — run the scan live

Nothing you say sells like their own name missing from the answer. On the call or the follow-up, run the free scan — the AI Visibility Grader (also under "Scan & show them the gap" in your workstation) — and show them, live:

Ask the AI the exact question their customer asks — "best [trade] in [town]."
Show them who it names. Show them it isn't them — or that it's the competitor down the road.
Show where they land on Google's AI results too.

The instant they see it, the conversation flips from "why should I care" to "okay — how do we fix this." You've turned an abstract pitch into a fact they can't unsee.

The reframe — from "cost" to "bleeding"

Once they feel the gap, price stops being the argument:

"This isn't really an expense — it's stopping a leak. Every week you're not the answer, those jobs go to the other guy. We close the gap, and we show you the readings before and after."

The close — on the gap, never on features

"That's exactly what we do. We get you found and recommended — by AI and on Google — build everything that turns that into booked customers, and prove it with a real before-and-after. Want me to show you what that looks like for [business]?"

When they push back on the gap

"I already do SEO / I've got someone." → "Perfect — then this is about beating what you've already got. Old-school SEO is Google-only; the real shift is AI, and almost nobody is optimizing for it yet. Worst case you get a free read on where you're still losing jobs."
"I get all my work by word of mouth." → "That's the best kind — it means you're good. This just catches the customer your next referral tells about you, who Googles you first and hands the job to whoever the AI names instead."
"Does this even matter yet?" → "It's early — which is exactly the point. The businesses that get named now lock in the top spot before their competitors even start. Being early is the entire advantage."
"Sounds expensive." → "Compared to what you're losing while you're invisible, it pays for itself. And it's one vendor instead of five. Let me show you the gap first — then the number makes sense."

The rule: qualify with the gap, don't pitch features. Make them feel what they're losing, show them it's real, then offer to close it. Price is easy once the gap is real.

4. How you get paid & the rules

You are a 1099 independent contractor — commission-only, no base, no draw, no cap, work from anywhere.

20% of the client's first payment, up front — one-time, when their first payment clears.
Plus 8% every month the client stays — a residual on the recurring, paid every month the client is active and you're active with ASN. This is a book you build and own.
The residual grows as you rank up (retroactive to your whole book): Associate 8% → Senior 9% → Lead 10% → Principal 11% → Partner 12%.
Paid on COLLECTED cash — when the client actually pays, not on signatures. We send you your money the way that works best for you; we set that up with you directly.
Clawback: a refund, chargeback, or a client churning inside 90 days reverses the upfront. Ramp: produce by week 4; ~2 closes/month keeps you active.

The rules (non-negotiable):

You never sell on the phone — the call books a video meeting. See Rule 0 in section 1. No prices agreed, no payment, no close over the phone, ever. It has to be Google Meet / Zoom / your Cal link, on video — a phone call back is not a meeting.
Real data only. No fake numbers, no inflated claims.
Never promise rankings, results, or income. AI is probabilistic; anyone who promises #1 is lying. What we commit to is the work and the proof — a real before-and-after — never an outcome.
You never touch client money. Every payment runs through official ASN links only.
Say the recording line before you record. "I record my calls for quality and training — is that alright with you?" If they say no, don't record. The station won't let you start without confirming you asked.
"Don't call again" means never again. The moment anyone asks to come off the list — even a business, even politely — hit Do not call in the station (the red button among the call outcomes). Not "Not interested." That button is the law working; the other one isn't.
Compliance always: TCPA + DNC, call 9am–7pm in their time zone (the station enforces it), honor opt-outs, approved scripts + caller ID only.
Confidentiality: our scripts, methods, pricing, leads, and platform stay with ASN. You can work elsewhere; you can never take our methods. (It's in the agreement you signed.)

5. Getting started

1. Sign your agreement (done — it's in your workstation anytime, signed by you and ASN).

2. Get your access — your login and company email; you're dropped straight into your workstation.

3. Get sharp — read this handbook — especially section 3 and the Price sheet — until you know the offer cold. You're hired, so there's no test to pass; just get up to speed before you dial.

4. Learn the price sheet (the last tab). Payment: you never take a card and never send a link of your own — every payment runs through an official ASN link (rule in section 4). When a client says yes on video, use "Get help from ASN" in your Resources tab with the business name, tier, term and payment plan, and ASN sends the client the official link.

5. Go live — work your own pipeline end to end, and climb the ladder.

Your setup: you're a 1099 contractor, so you work from your own phone and computer and run your closing meetings on video — Google Meet or Zoom, your pick (Rule 0: never a phone call). We suggest Google Meet (free and easy). We don't hand out devices or a meeting tool; that part's yours, and it keeps you flexible.

Book your own closing meetings — for now. When a prospect is ready to talk, you set up the closing video meeting yourself on your own calendar (a Google Meet link is perfect) and you run it. Don't wait on anyone to schedule it — the faster you get them on, the more you close. As ASN grows we'll add shared scheduling inside Connect, but for right now, booking the meeting is on you.

We are your resource — always

You are never on your own here. Anyone at ASN — including the founders — is available to you at any time, for anything. Stuck on a call, not sure how to price something, hit a question you can't answer, need a hand closing a big one, or just want a second set of eyes on a deal — reach out. No question is too small and none is too big. Use the "Get help from ASN" button in your Resources tab, or contact the team directly at contact@asnintelligencellc.com. We would always rather you ask than guess: getting you the right answer, fast, is our job — and it's how we all win together. When you're supported, you close more, and everybody grows.

6. The ASN vision

This is the important part — where we're going, why it matters, and why you're part of it. Read it all the way through. When you actually believe it, you'll sell it without trying.

The mission

Become the all-in-one system every business runs on — the one trusted company that gets a business picked by customers, beats their competition, and gets them paid. When an owner thinks "I need to grow," the answer should be obvious: ASN.

Where we're headed

Become the standard — from our first wave of clients to the platform an entire market runs on. We're building to scale fast and scale wide. We're honest about the climb: the early stretch is about building a real, repeatable machine and earning clients through relentless execution. Big ambition, honest work — we chase the ceiling and respect the real math. Move quickly, deliver relentlessly, become the company businesses can't imagine operating without.

The big bet — what makes a business NEED us

Being all-in-one gets us in the game. What makes an owner say "we have to use ASN" is the thing only an all-in-one can do:

Get picked by AI — and beat the competition. We show a business exactly where ChatGPT, Gemini, and Google's AI rank them against the rivals down the street — then fix it on the site and listings we already run for them, and prove the flip from "the other guy shows up" to "you show up."
Get paid. We bring their money flow in-house — recover the revenue that leaks from missed follow-ups, and put their whole business in one dashboard.

One vendor. You win the search, you win the customer, you keep the cash.

How we operate — our values (these are yours too)

Real data only. No fake numbers, no inflated claims. We earn trust by being honest — especially when it isn't flattering.
Human-first. AI does the heavy lifting; a real person always picks up.
Built in-house. We own our platform — most agencies just rent someone else's. That's our edge, and it's why our clients own everything we build for them.
Operate like an established corporation — organized, professional, polished in everything we do.
Out-execute everyone. The market is crowded; we don't win by being the "only ones," we win by being the best at delivering — and by working harder than anyone.

The honest stance

There are hundreds of thousands of agencies. We're not pretending the room is empty. We win because we own the platform others rent, we bundle what others split across five vendors, we're early on AI search while almost no one is, and we deliver — relentlessly. That's the whole game. Never oversell it; never undersell it.

What you're part of

A company being built to be the one businesses can't live without. Help a real business owner win, and you grow with us. That's the deal.

The one line to remember: "We get you picked by customers — on Google and inside AI — and we run it all so you can focus on your craft."

Price sheet

Every number here is a FLOOR — we never go below it. Price UP from these based on scope and how much they need; never down. Lead with Anchor and Apex. Click any service below for how to price it and what to say.

Anchor · the entry engine

$2,400/mo

plus a one-time $2,400 Foundation Build · one price · three-month minimum with a day-30 review · single-location local business

The done-for-you AI-visibility engine. We get them found and recommended across AI and Google, fix the machine-readable identity, and run it every month.

Full breakdown — what it is, who it's for, what you get

What it is: Anchor is our entry done-for-you engine. The owner does nothing — we run the whole thing: get them named by AI (ChatGPT, Gemini, Google AI), ranked on Google, fix their site and listings so machines can read and trust them, and keep it moving every month.
Who it's for: single-location and local businesses getting serious about showing up — the owner losing jobs to whoever the AI names, who wants us to just handle it.
What you get: the AI-visibility engine (on-property fixes — schema, AI-crawler access, listings consistency) · Google + AI-search optimization · Google Business Profile optimization · reviews & reputation signal · website identity cleanup · the client dashboard · a real human · monthly maintenance + reporting. You own everything we build.
What it collects/tracks (in their dashboard): a baseline before we touch anything, then monthly AI-visibility scans across the engines — citation rate, share of voice, where they land vs. competitors, and the before-and-after lift.
How to price: One price: $2,400/mo plus a one-time $2,400 Foundation Build in month one. Three-month minimum with a day-30 review, then month to month. Never quote a different number. More than one location, or a market beyond one town, is an Apex conversation.
What to say: "This is our managed engine — we get you found and recommended by AI and Google, fix your site and listings, and keep it moving every month so you stay the answer. For a business like yours it is $2,400 a month, plus a one-time $2,400 Foundation Build in the first month. Three-month minimum — and on day 30 we go through the work list with you line by line; if it isn’t done or you don’t want to continue, you can stop there. You own everything we build."

Apex · domination

from $5,000/mo

by application · quote-based · $5K–$30K+/mo · one business per lane

The full engine at max power — own your category in AI and lock competitors out of your lane.

Full breakdown — what it is, who it's for, and the exclusivity bid

What it is: everything at maximum power, plus the things nobody can DIY at any price — off-property conquest, our own publisher/citation network, digital PR, original research, reputation management, AI protection, and the ranking push, tracked on a time-to-first-citation scorecard.
Who it's for: the big dogs who want to OWN their category — not just show up, but be THE name AI and customers point to, everywhere, while their rivals get locked out.
What you get: everything in Anchor at max + off-property conquest (citations, listicles, entity building) · our publisher network cites them · digital PR + original research · reputation management + AI protection/defense · a dedicated strategist · a time-to-first-citation scorecard, measured and reported monthly (no outcome is promised — see the rules). You own everything we build.
What it collects/tracks: everything Anchor tracks + competitor conquest, share-of-fan-out across AI answers, reputation + AI-mention monitoring, and the full protection picture.
Exclusivity is a BID — not "one per planet": Apex is exclusive per market, and "market" means per metro / per area, depending on the category and how tight it is. We won't run two direct competitors in the same lane. So if two businesses want the same exclusive lane, it goes to whoever pays the most and commits the longest. It's also fit-gated — we choose who we take; money alone doesn't buy in.
How to price: Starts at $5,000/mo, quote-based up to $30K+ for bigger markets. Price to the size of the market they want to own — and because the exclusive lane is a bid, a higher monthly and a longer commitment are how they win it and keep it.
What to say: "Apex is total domination — the full engine, and we take only one business per lane in your market. If someone else wants that same lane, it goes to whoever's paying the most and staying the longest. If you want to be THE name customers and AI point to — and lock your competitors out — this is the one."

Contracts, terms & payment plans

Every client signs at least a 3-month minimum. Longer commitments cost less per month — and how they pay is flexible. Your job is to read the client and pick the term + plan that gets them to yes and keeps them longest.

The 3-month minimum (Anchor & Apex only)required

Anchor and Apex engagements sign a 3-month minimum — no month-to-month on the engine, no exceptions. Everything else we sell — website, AI receptionist, automation, reviews, content, ads — is straight monthly with no minimum term. Be precise about which one you are selling: promising "no contract" on an Anchor deal, or inventing a minimum on a website, are both misrepresenting the terms. AI visibility and search compound: the first weeks build the foundation, and the results stack after. Three months is the floor to build it and prove a real before-and-after.
What to say: "This isn't a one-month thing — it compounds. The 3-month minimum is just how long it takes to build the foundation and prove the lift. Most clients stay far longer once they see it working."

Contract lengths + discounts (longer = cheaper)3 / 6 / 12-mo

The longer they commit, the lower their monthly rate. Sell the length — it locks them in, funds the work, and (for Apex) helps win the exclusive lane.
• 3-month — the minimum, and the highest monthly rate (no length discount).
• 6-month — a reduced monthly rate.
• 12-month — the lowest monthly rate, and it renews yearly.
Quote list price on the call. Do not name a length discount; if they ask, say "longer terms get a better rate — the exact figure will be on your proposal."
What to say: "Three months is the minimum. Longer terms get a better monthly rate — I'll put the exact numbers on your proposal. Which term makes more sense for you?"

Payment plans (how they pay)flexible

We're flexible on how they pay — use it to make the commitment easy:
• Monthly — pay each month (standard).
• Quarterly — pay every 3 months up front.
• Pay-in-full — pay the whole term up front (best price for them, best for us).
Read the client: if price is the wall, offer a longer term at a lower monthly, or quarterly billing so it's not all at once. If they've got cash and want the best deal, pay-in-full. The plan that gets them to yes and keeps them longest is the right one. Quote list price on the call; the exact plan figures go on the proposal.

Everything else — click any service for how to price + pitch it

Website buildfrom $197/mo · no setup fee

How to price: from $197/mo with no setup fee — priced by pages, locations and integrations hosting; higher for custom or e-commerce. Most small-business builds land $3,000–$5,000.
What to say: "A modern, fast site built to convert — and built so AI can actually read and recommend you. You own it fully. Most builds run three to five thousand plus hosting."

AI receptionist$297/mo + $750 build

How to price: per minute — see the ladder at the bottom of this tab.

Automation & CRMfrom $299/mo · no setup fee

How to price: monthly only, from $299/mo, no setup fee — the monthly scales with how much of their follow-up we wire up.
What to say: "We build the system that follows up with every lead automatically, so nothing slips through the cracks. It's a flat monthly from $299 with nothing up front; the number depends on how much you want automated."

Reputation & reviews$100–$500/mo

How to price: $100–$500/mo, sold as its own line alongside Anchor — never folded into the Anchor price. Anchor is AI visibility only; bundling an add-on into it devalues the visibility and costs you the second commission.
What to say: "We set up an automatic review request that goes to every customer after a job, and we handle responding to them. More reviews, consistently, without you chasing anyone. That's a separate line from your visibility plan — here's what it runs."
⚠️ Never say: that we screen, filter, or catch unhappy customers before they post. That's called review gating — Google prohibits it and it can get the client's profile suspended, and the FTC's review rule (16 CFR 465) makes it an unfair practice. Every customer gets the same ask.

Content & social$750–$3,000/mo

How to price: $750–$3,000/mo by volume; video is an explicit upcharge, not a courtesy. The old $500 floor was BELOW the market and below our own cost in hours — verified 29 Sep, no vendor publishes done-for-you social under $750 (LYFE $750 for 12 static posts on 2 platforms + $300 setup). The same 12 posts as vertical VIDEO is $1,350 — an 80% jump for identical volume, because the cost is production labour. This is the one thing we sell where machine cost is irrelevant and human hours are everything, and our verticals make it worse: a funeral home cannot be posted with stock imagery and land clearing needs site footage somebody has to go shoot.
What to say: "AI-produced video and social to keep you visible and build trust while the engine works. It scales with how much content you want."

Paid ads management$500–$2,000/mo or 15% of spend, whichever is greater

How to price: $500–$2,000/mo OR 15% of their ad spend, whichever is GREATER — on TOP of their ad budget — plus a first-month build fee of roughly 2x the monthly. The greater-of structure is what WebFX publishes; a flat fee alone collapses to 2.5% on a $20k spend. 15% is the cap: nothing verified in the market exceeded it (WebFX 15%, Emprise 10% above $10k spend). The build fee is where the actual labour is, and every serious vendor charges one. ⚠️ Confirm with a founder we can deliver ads for their vertical before you promise it.
What to say: "We run your paid ads to bring in leads right now while the AI-visibility engine builds. Our fee is a percentage of the spend, plus your budget for the ads themselves."

Database reactivation$500–$1,500 build + from $497/mo

How to price: $500–$1,500 one-time build, THEN from $497/mo to handle the replies. Verified 29 Sep: nobody in this market sells it one-time. Ascension charges $497 setup + $997–$1,997/mo; PM Consulting $997+ setup + from $497/mo. The blast is the cheap part; answering, qualifying and booking the replies is the product, and charging only for the build gives away the expensive half. The replies are inbound calls and texts — which is the receptionist. ⚠️ Do NOT sell the SMS leg until that client has an A2P brand.
What to say: "We run a quick campaign to your existing customer list to bring people back in the door — usually the fastest win we can get you, and a great way to start."

Traditional SEO$500–$2,800/mo

How to price: $500–$2,800/mo (avg ~$1,500). Verified 29 Sep: the published US SMB band is $399–$2,800 (BizIQ $399, Whitespark $499, Hook Agency $2,800 for home services). Anything above $2,800 is NOT a list price — scope it with a named deliverable or a prospect who checks reads it as unanchored. We lead with AI visibility, not old-school SEO — only price this if they specifically want Google-only SEO.
What to say: "We can do classic Google SEO, but honestly the bigger opportunity is getting you named by AI — that's where your customers are going now. We do both."

Every deal carries a monthly — recurring is the business and it's what builds your residual. A firm ASN baseline for each add-on is coming; until then price up from these floors and check with a founder on anything unusual.

AI receptionist — priced per minute

Ask this first: “Roughly how many minutes of calls do you take in a month?” If they don’t know: “About how many calls a day, and how long is a typical one?” — calls × minutes × 22 working days is close enough to quote.

$297 a month. 400 minutes included, then 65¢ a minute. $750 one-time build. Month to month, 30 days’ notice. That is the number you quote — it is the live checkout price, so it is what they will actually be charged. That is one number you can quote on any call — multiply their minutes by 59 cents.

Their volume	They pay us	Ruby would charge	They save
150 min	$89 (minimum)	~$540	84%
400 min	$236	~$1,440	84%
900 min	$531	~$3,240	84%
1,800 min	$1,062	~$6,480	84%
3,500 min	$2,065	~$12,600	84%

Why per minute. They only pay for calls we actually answer, and there is no plan to outgrow or overage to argue about. It is the easiest thing in this market to say yes to.

The comparison that closes it. Never compare us to a $99 AI app — compare us to what they are paying now:
“Ruby charges three dollars sixty a minute, and four-forty when you go over plan. We are fifty-nine cents, and you only pay for calls we actually answer. A part-time receptionist is thirty grand a year before benefits.”

Floor: $297/month. Never go under — at 400 minutes of real use that is a 77.7% margin against our measured $0.16/min cost, and below it we break the 75% rule. If they push, add scope (more lines, more routing, integrations), don’t cut the price. Never go under — below about 53¢ a minute we drop under a 70% margin, and our raw cost is 16¢. If they push, add scope (more lines, more routing, integrations), don’t cut the rate.